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Keywords: Consumer socialization framework
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Journal Articles
International Journal of Emerging Markets (2023) 18 (9): 2698–2717.
Published: 10 August 2021
...Ravineet Kaur; Rakesh Kumar Sharma; Apurva Bakshi Purpose Advertising clutter has fueled the rise of nontraditional advertising methods. The current study, conducted in India, adopted the consumer socialization framework to assess product placement attitudes and behaviors. Design/methodology...
