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Keywords: Consumption value theory
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Journal Articles
Buying local: how functional values, social identity and gender shape consumer preferences in developed and emerging markets
Available to Purchase
International Journal of Emerging Markets 1–25.
Published: 30 December 2025
...Nadjim Mkedder; Manish Das; Mahmut Bakır; Abdelheq Lachachi; Yaser Aldhabyani Purpose This study develops and tests an integrated framework combining consumption value theory (focusing on perceived quality and perceived price) and social identity theory (addressing consumer ethnocentrism...
Includes: Supplementary data
