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Keywords: Corporate image
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Journal Articles
International Journal of Emerging Markets (2023) 18 (10): 4565–4590.
Published: 25 January 2022
...Thanh Tiep Le Purpose The purpose of the paper is to evaluate the essential role of corporate social responsibility (CSR) on SMEs' performance by exploring the mediating role of corporate image (CI), corporate reputation (CR) and customer loyalty (CL) between CSR and firm performance (FP...
Journal Articles
A multidimensional and hierarchical model of banking services and behavioral intentions of customers
International Journal of Emerging Markets (2023) 18 (4): 845–867.
Published: 20 May 2021
..., perceived value, customer satisfaction, corporate image and behavioral intentions, is critical to bank performance. The present study aims to design and test a comprehensive multidimensional and hierarchical model of service quality with higher-order psychometric constructions and their mediation effects...
Journal Articles
International Journal of Emerging Markets (2008) 3 (4): 348–363.
Published: 26 September 2008
...Apisit Chattananon; Meredith Lawley; Numchai Supparerkchaisakul; Lackana Leelayouthayothin Purpose The purpose of this paper is to describe research which tested a Thai model of cause‐related marketing's impact on corporate image. Design/methodology/approach Data were gathered from 1,071...
