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Keywords: Corporate scandal
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Journal Articles
A qualitative case study of MNE legitimacy: The Fonterra-Sanlu IJV corporate milk scandal in China
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International Journal of Emerging Markets (2016) 11 (1): 42–56.
Published: 18 January 2016
... in the MNE unwittingly becoming involved in a corporate scandal. The purpose of this paper is to discuss the causes, impacts and outcomes on the MNE’s legitimacy following a corporate scandal. Design/methodology/approach – Using secondary data, this paper presents a qualitative case study...
