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Keywords: Country of origin image
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Journal Articles
International Journal of Emerging Markets (2023) 18 (11): 5049–5067.
Published: 10 February 2022
...Talat Islam; Mawra Hussain Purpose Country of origin is a well-studied topic for developed countries that have a favourable image. However, how country of origin image affects the consumers of an emerging country on a frontier market with high uncertainty avoidance still needs to be shed light...
