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Keywords: Country-of-origin
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Journal Articles
International Journal of Emerging Markets (2015) 10 (4): 858–874.
Published: 21 September 2015
...Nathalia C. Tjandra; Maktoba Omar; John Ensor Purpose – The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products. Design/methodology/approach – The study was conducted by employing...
