Keywords: Customer acceptance
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Journal Articles

Are you a trend setter or a straggler? Social drivers and customer shift toward co-creating value with self-service technologies

Badra Sandamali Galdolage
Journal: International Journal of Emerging Markets
International Journal of Emerging Markets (2024) 19 (9): 2366–2384.
https://doi.org/10.1108/IJOEM-01-2022-0078
Published: 23 November 2022
... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social changes Social drivers Self-service technologies Value co-creation Customer acceptance Technology Traditional transactional marketing created a separation between the customer and the producer...
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