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Keywords: Customer engagement
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Journal Articles
International Journal of Emerging Markets (2025) 20 (13): 96–121.
Published: 30 August 2023
... publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Digital transformation Grocery retailing Customer engagement Emerging markets Retailing is one of the largest industries affected by digital technologies, as it allows...

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