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Keywords: Customer journey
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Journal Articles
International Journal of Emerging Markets (2022) 17 (7): 1738–1758.
Published: 06 December 2021
...Jyoti Rana; Loveleen Gaur; Gurmeet Singh; Usama Awan; Muhammad Imran Rasheed Purpose This study defines a three-angled research plan to intensify the knowledge and development undergoing in the retail sector. It proposes a theoretical framework of the customer journey to explain the customers...
