... in the media industry brings rewards, challenges and new risks. Although the normative and cultural-cognitive pressures are both strong in the UAE, it is the regulative pressures that seem to have the largest constraining influence on firm decision making and business strategies. The strong institutional...

... Limited 2015 Decision making Country of origin Consumer ethnocentrism Traditionally, research on the purchase of foreign products has focussed on the effects of a product’s origin on inferences made about the product. Research in this vein has supported the contention that consumers...