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Keywords: Delayed gratification
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Journal Articles
International Journal of Emerging Markets (2014) 9 (4): 462–470.
Published: 09 September 2014
...Shaomin Li Purpose – The purpose of this paper is to use parking behavior as a direct measure of delayed gratification, a cultural trait recognized by scholars as contributing to people's economic success. Backing into a parking space requires more time and effort, but it will enable the driver...
