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Keywords: Developed vs emerging economies
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Journal Articles
International Journal of Emerging Markets (2016) 11 (2): 148–174.
Published: 18 April 2016
... from the back of a bus ticket to a supermarket floor, to shopping carts or bank receipts […] anything is fair game in the world of Ambient “guerilla” marketing. Internationalization Relationship strength Ambient advertising Developed vs emerging economies Inherent dramatic surprise Prodigious...
