Skip to Main Content
Keywords: Developed vs emerging economies
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Experience the “ambience”: Testing perceptions of ambient advertising innovations between the United States and Indian consumers

Available to Purchase
Jun Wu, Anshu Saxena Arora, Amit Arora
Journal: International Journal of Emerging Markets
International Journal of Emerging Markets (2016) 11 (2): 148–174.
https://doi.org/10.1108/IJoEM-11-2013-0204
Published: 18 April 2016
... emerging advertising trends, and this presents a huge challenge to the companies worldwide. © Emerald Group Publishing Limited 2016 Internationalization Relationship strength Ambient advertising Developed vs emerging economies Inherent dramatic surprise Prodigious execution Driven...
View article titled, Experience the “ambience”: Testing perceptions of ambient advertising innovations between the United States and Indian consumers
Open the PDF for Experience the “ambience”: Testing perceptions of ambient advertising innovations between the United States and Indian consumers in another window
Add to Citation Manager for Experience the “ambience”: Testing perceptions of ambient advertising innovations between the United States and Indian consumers
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.