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Keywords: Developing country
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Journal Articles
Journal Articles
Journal Articles
International Journal of Emerging Markets (2017) 12 (2): 199–218.
Published: 18 April 2017
...Chris Pentz; Nic Terblanche; Christo Boshoff Purpose Despite today’s globalised business world, there is a dearth of knowledge on the influence of consumer ethnocentrism on the purchasing behaviour of consumers in developing countries. The purpose of this paper is to investigate consumer...

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