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Keywords: Developing-country teenagers
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Journal Articles
Role of reality TV as a consumer-socialization agent of teenagers in a developing country
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International Journal of Emerging Markets (2015) 10 (3): 598–618.
Published: 20 July 2015
... then analysed, and the hypotheses tested and confirmed using structural equation modelling. Findings – RTV has a positive influence on the socialization of teenage consumers in a developing country. Teenagers’ consumption-related cognition, attitude and values are strongly affected by RTV. Furthermore...
