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Keywords: Digital marketing capability
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Journal Articles
International Journal of Emerging Markets (2026) 21 (1): 244–263.
Published: 23 January 2025
...Esma Acayip; Dilsad Kirselioglu; Gokhan Akel Purpose The study develops a model that associates digital marketing capabilities with customer relations orientation, technology orientation and social customer relationship management (CRM) competence with business performance, considering market...
