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Keywords: Dynamic capabilities theory (DCT)
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Journal Articles
International Journal of Emerging Markets 1–23.
Published: 10 July 2026
...) and dynamic capabilities theory (DCT), we developed a multi-level framework examining the relationships between adoption antecedents, usage behavior and strategic outcomes. Using data collected from 317 marketing managers in Chinese e-commerce SMEs, we leveraged a dual-stage analytical approach, combining PLS...
