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Keywords: E-commerce SMEs
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Journal Articles
International Journal of Emerging Markets 1–23.
Published: 10 July 2026
...Luoxi Pu; Robert Radics; Muhammad Umar; Faith Jeremiah; Zhi Quan Purpose To adopt artificial intelligence (AI) technology or not has become crucial for e-commerce SMEs seeking to enhance their marketing capabilities and competitive advantages in the increasingly digitalized business arena...
