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Keywords: EM consumers
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Journal Articles
Are consumption patterns linked to life satisfaction? An exploratory study in Brazil
Available to Purchase
International Journal of Emerging Markets (2022) 17 (9): 2420–2443.
Published: 01 March 2021
... indicated that experiential-utilitarian, experiential-hedonic and material-utilitarian consumption types positively affect EM consumer LS. An interesting and somewhat surprising outcome is an insignificant effect of material-hedonic consumption. The strength of LS correlation with each type of consumption...
