... Emerald Publishing Limited Licensed re-use rights only Middle-class consumers Economic crisis Emerging markets Trickle-across Risk Emerging markets are characterized by youthful and dynamic populations, rapid urbanization, relative political and economic volatility, and expanding...

... consumer segments can be identified in Central and Eastern Europe based on their overall welfare decline and the consumer behaviours adopted in response to the ongoing economic crisis? RQ2. What are the differences in demographic and psychographic features, as well as in the perception...