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Keywords: Electronic commerce
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Journal Articles
Strategies that work – the case of an e‐retailer in an emerging market
Available to Purchase
International Journal of Emerging Markets (2007) 2 (4): 395–405.
Published: 02 October 2007
... Electronic commerce Internet Retailing Small to medium‐sized enterprises Emerging markets Turkey Worldwide small businesses increasingly realize the value of participating in e‐commerce. It seems that the web: provides an extensive repository of information for the use of small businesses...
