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Keywords: Emergent strategy
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Journal Articles
International Journal of Emerging Markets (2017) 12 (3): 625–636.
Published: 17 July 2017
... of emergent strategy, the purpose of this paper is to investigate the evolutionary process of strategy formation in an entrepreneurial firm in the context of an emerging economy. Design/methodology/approach This study uses a longitudinal case study of Lenovo and examines how its strategic search unfolded...
