... also indicate that AI-adopting firms improved labor investment efficiency after the COVID-19 period, despite temporary labor inefficiencies during the crisis. Research limitations/implications The study suggests that AI can support workforce optimization in emerging markets when combined with human...

... and examines how institutional environments are associated with the timing and magnitude of market reactions in the US and Hong Kong markets. The comparison is framed as a contrast between two distinct institutional environments rather than as a literal developed-versus-emerging market dichotomy. Design...

...Kantatouj Amaranonta; Asda Chintakananda; Amonrat Thoumrungroje Purpose This study examines how multinational enterprises (MNEs) respond to demand and political uncertainty in emerging markets through sequential acquisition as a form of supplemental foreign direct investment (FDI). Drawing on real...

...Chi Thi Dieu Nguyen Purpose This study examines whether environmental protection investment constrains or promotes sustainable firm growth in an emerging market and investigates how corporate governance mechanisms influence this relationship. Design/methodology/approach The analysis uses...

...Xue Lei Purpose This study investigates how digital transformation affects commercial banks' non-interest income in emerging markets, examining the moderating roles of banking competition intensity and net interest margin to clarify boundary conditions that shape digitalization outcomes. Design...

... and disproportionately affect vulnerable populations. Addressing this issue supports responsible consumption and global health goals. Originality/value This study integrates consumer neuroscience with marketing theory to examine nonconscious affective responses associated with counterfeit goods in emerging markets...

...Suteera Pongtepupathum; Kanyarat (Lek) Sanoran Purpose This study examines the association between reported intangible assets and corporate capital structure in an emerging-market context, with particular attention to how this association varies across tangibility environments. Design...

...Akshatha Shetty; Shekhar Mishra Purpose This study examines the strategic role of cash holding in the relationship between global uncertainty and corporate investment in emerging markets. Design/methodology/approach This study employs a two-step system GMM model to examine dynamic...

... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Election uncertainty Sectoral stock returns Event study Volatility modeling Emerging markets Morocco G14 G18 P16 Funding: This research did not receive any specific grant from funding agencies...

... that integrates bibliometric paradigms with ANP-BOCR modelling to generate strategic coordination logics. By shifting from regional ranking to role-differentiated complementarity and sequencing, it extends new regionalism debates in Muslim-minority emerging markets and offers actionable guidance for multi-actor...

... contaminate attribution. STL choices and market-model alternatives are examined in robustness, but residual model risk remains. The results demonstrate the mechanisms of crisis transmission in an emerging market with evolving depth and liquidity. Practical implications For portfolio construction during...

...Kyungyeon Koh; Jiye Ryu; KiHoon Hong Purpose This paper aims to investigate the impact of positive and negative sentiment on stock returns and volatilities across developed and emerging markets using the consumer confidence index as a proxy for sentiment. We conduct a comparative study...

... enterprises (SMEs) in emerging markets. Design/methodology/approach Grounded in institutional theory, this research develops and empirically tests a conceptual model using survey data from Chinese SMEs analyzed via structural equation modeling (SEM). Findings Institutional pressures directly...

...Neungurthai Petcharat; Joseph M. Mula Purpose This study examines how reporting quality of environmental, social and governance (ESG) matters affects debt maturity structures and investment efficiency in an emerging market context. Design/methodology/approach Using panel data from 609 firm...

...Aybegüm Güngördü Belbağ; Seyda Z. Deligonul; Mehmet Mithat Üner; S. Tamer Cavusgil Purpose This study conceptualizes a novel framework called the “trickle-across” phenomenon to understand how middle-class consumers in emerging markets adapt their consumer behavior during economic crises. Unlike...

... on emerging market anomalies and calls for further research into market microstructures, investor behavior and economic policy implications in frontier economies. Originality/value This study is among the first to comprehensively examine the risk–return trade-off in the GCC stock markets using...

...Hiroyasu Furukawa; Shinichiro Terasaki Purpose This study investigates the impact of country-of-origin image on purchase intention across developed and emerging markets and explores the mediating role of functional, social, and environmental brand image. Additionally, it assesses the moderating...

... and financial relief, and accelerated digital transformation efforts to improve customer experiences and operational efficiency. These findings highlight the unique challenges faced by banks in an emerging market context, emphasizing the importance of adaptability, resilience, and a customer-centric approach...

...Nicola Del Sarto; Peterson K. Ozili Purpose The purpose of this article is to explore how FinTech is transforming financial inclusion in emerging markets through a detailed bibliometric analysis. The study identifies key research trends, themes and gaps, providing both theoretical insights...

...Paulo Roberto Guimarães; Herbert Kimura Purpose Asset pricing literature is facing a credibility crisis, given debates associated with publication biases, data mining, replicability, crowding and lack of theoretic foundations. This study proposes that emerging markets (EMs), with their specific...