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Keywords: Ethical produced food products
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Journal Articles
International Journal of Emerging Markets (2023) 18 (12): 5798–5817.
Published: 31 March 2022
...–Vitell theory of marketing ethics to explore the buying intention toward ethically produced food products in a developing economy. Design/methodology/approach Data were collected through a questionnaire survey in Bangladesh. Structural equation modeling technique was used to test the research model...
