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Keywords: Ethnocentrism
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Journal Articles
Ethnocentric HRM practices: evidence from Western MNEs in Ghana
Available to Purchase
International Journal of Emerging Markets (2020) 15 (5): 829–848.
Published: 16 March 2020
...Theophilus Azungah; Kate Hutchings; Snejina Michailova Purpose This paper examines Western multinational enterprises’ (MNEs) application of ethnocentrism in human resource management (HRM) practices utilised in their subsidiaries in Ghana. The practices examined include recruitment and selection...
Journal Articles
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Available to Purchase
International Journal of Emerging Markets (2011) 6 (4): 291–303.
Published: 27 September 2011
... consumers in emergent markets. The paper also investigate the moderating role of consumer ethnocentrism (CE) on the relation between PBG and both PBQ and PBP. Design/methodology/approach A web‐based survey was conducted in an emerging market (Pakistan) using both global and local brands. The model...
Journal Articles
The role of consumer ethnocentrism in a buy national campaign in a transitioning country: Some evidence from Slovakia
Available to Purchase
International Journal of Emerging Markets (2010) 5 (2): 203–226.
Published: 13 April 2010
...Kojo Saffu; John H. Walker; Marica Mazurek Purpose The goal of this paper is to examine the link between consumer ethnocentrism (CE) and the attitudes of two consumer groups to a buy local campaign in a transitioning economy, Slovakia. Design/methodology/approach Using a structured...
