...Theophilus Azungah; Kate Hutchings; Snejina Michailova Purpose This paper examines Western multinational enterprises’ (MNEs) application of ethnocentrism in human resource management (HRM) practices utilised in their subsidiaries in Ghana. The practices examined include recruitment and selection...

... consumers in emergent markets. The paper also investigate the moderating role of consumer ethnocentrism (CE) on the relation between PBG and both PBQ and PBP. Design/methodology/approach A web‐based survey was conducted in an emerging market (Pakistan) using both global and local brands. The model...

...Kojo Saffu; John H. Walker; Marica Mazurek Purpose The goal of this paper is to examine the link between consumer ethnocentrism (CE) and the attitudes of two consumer groups to a buy local campaign in a transitioning economy, Slovakia. Design/methodology/approach Using a structured...