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Keywords: F23 International Business/ M16 International Business Administration
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Journal Articles
The choice of destination country of international franchise networks: the case of Mexican franchisors
Available to Purchase
International Journal of Emerging Markets (2025) 20 (3): 980–999.
Published: 23 May 2023
... F23 International Business/ M16 International Business Administration The development of franchising as a business format has led to a veritable explosion in the number of companies adopting this trade system (Kedia et al., 1995). Because of its growing importance as a vehicle...
