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Keywords: Family firm identity
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Journal Articles
International Journal of Emerging Markets (2022) 17 (3): 725–746.
Published: 10 November 2020
...Manuel Alonso Dos Santos; Orlando Llanos Contreras; Ferran Calabuig Moreno; Jose Augusto Felicio Purpose This paper investigates the influence of firms' communication in terms of family firm identity and country-of-origin on consumer response. Design/methodology/approach A self-supplied online...
