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Keywords: Foreign entry and establishment mode choices
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Journal Articles
International Journal of Emerging Markets (2017) 12 (1): 58–78.
Published: 16 January 2017
... Liability of foreignness Resource-based theory Strategy in developing countries Foreign entry and establishment mode choices Marketing resources are used to build positive brand images and to differentiate a firm’s products from its competitors (Erramilli et al., 1997 ; Kotabe et al...

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