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Keywords: Franchise
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Journal Articles
Knowledge and organizational performance in franchised restaurants in Colombia
Available to Purchase
International Journal of Emerging Markets (2021) 16 (3): 517–536.
Published: 07 April 2020
... of the research on franchises focuses on obtaining knowledge from the franchisor, not on the importance that franchisees give to this knowledge (in its various typologies) as a source of competitive advantage. In this sense, Iddy and Alon (2019) indicate that KM in franchises is still an emerging field...
