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Keywords: Franchisees
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Journal Articles
International Journal of Emerging Markets (2023) 18 (9): 2343–2362.
Published: 13 July 2021
...Samantha Naidu; Gurmeet Singh; Jashwini Narayan Purpose This study aims to analyze how various contingencies within the contingency theory influence the entrepreneurial orientation (EO) elements and performance of retail franchisees in a South Pacific Island nation. Design/methodology/approach...
