... This study contributes to the literature by taking a long-term perspective to investigate the outcomes after service failure, providing evidence for pending questions in previous studies and enriching studies of gender differences. Additionally, this study provides practical implications to consider the use...

... behavior. It does so through the lens of boycott intention and gender differences in the context of boycott campaigns. Design/methodology/approach Focusing on the South Korean boycott campaign against Japanese companies, this study employs a structural equation model using survey data from 571 South...