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Keywords: Generative learning
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Journal Articles
International Journal of Emerging Markets (2025) 20 (9): 3955–3976.
Published: 26 April 2024
...Truong Quang Do; Nguyen Dinh Tho; Nguyen-Hau Le Purpose This study aims to investigate a mediation model in which generative learning positively affects marketing innovation and both organizational control and relationship openness mediate the relationship between learning intent and generative...
