Keywords: Greenwashing
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Journal Articles
International Journal of Emerging Markets 1–23.
Published: 20 August 2026
...Zenglu Song; Jinjing Lu; Chunhua Luo Purpose Mitigating corporate greenwashing is critical for effective environmental governance. While prior literature emphasizes external institutional pressures, understanding internal human capital drivers of authentic sustainability remains crucial...
Journal Articles
International Journal of Emerging Markets (2026) 21 (9): 2619–2643.
Published: 10 March 2026
...Wenlu Zhang; Tao Hong; Yi Li Purpose Amid the growing global emphasis on sustainable development, some firms strategically engage in greenwashing to manage their stakeholder perceptions. This study examines whether and how investor sentiment, as a salient behavioral bias in capital markets...
Journal Articles

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