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Keywords: Grocery retailing
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Journal Articles
International Journal of Emerging Markets (2025) 20 (13): 96–121.
Published: 30 August 2023
... in grocery retail stores in the emerging market. Design/methodology/approach This paper contributes to the research in this area by evaluating customers' and retailers' attitudes towards digital transformation in retailing through interviews. Methodologically, 200 questionnaires were gathered, and data...
