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Keywords: Happiness
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Journal Articles
Are consumption patterns linked to life satisfaction? An exploratory study in Brazil
Available to Purchase
International Journal of Emerging Markets (2022) 17 (9): 2420–2443.
Published: 01 March 2021
... their respective contributions to LS. The new framework provides three-prong advancements in the marketing research methodology. Happiness Material Hedonic Taxonomy Life satisfaction Experiential EM consumers Utilitarian consumption The pursuit of happiness and well-being is recognized among...
