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Keywords: Intention to buy
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Journal Articles
International Journal of Emerging Markets (2022) 17 (3): 725–746.
Published: 10 November 2020
... experiment in Chile and Spain is employed using as dependent variables brand trust and intention to buy. The experiment includes the following factors: family firm identity (family vs non-family), country of origin (national vs foreign) and as a manipulation check (type of product: hedonic vs utilitarian...
