...Sudhir Rana; Sanjeev Prashar; Munim Kumar Barai; Abu Bakar Abdul Hamid Purpose The main objective of this study is to evolve the basis of beneficial impact assessment of international marketing strategy (IMS) for emerging market multinationals by applying construct-measurement research methodology...

...Justin Paul Purpose The purpose of this paper is to provide an overview of theoretical models and studies dealing with the international marketing strategies in emerging markets and provides recommendations for future research based on the review. Design/methodology/approach A review...

... threat to internationally active firms, but there has been no empirical research to address the distinctive challenges that terrorism poses for the international marketing activities of firms. Design/methodology/approach The paper opted for an exploratory investigation, following a two-phase research...

...Francesca Checchinato; Lala Hu; Alessandra Perri; Tiziano Vescovi Purpose The purpose of this paper is to explore the role of different learning sources in the process of capability building of Chinese firms (CFs) approaching international markets. Design/methodology/approach The paper...

... in evaluating product quality and its impact on the consumers' purchasing decisions. International marketing Standardization Marketing communications Product quality National cultures Kazakhstan Transition economies commonly refer to the economies that are in the process of changing from one...

... International marketing Marketing communications Consumer behavior In recent years, many nations have liberalized their trade policies by removing trade barriers, providing incentives, etc. which, in turn, have stimulated the process of globalization. In addition to the increased trade volume...