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Keywords: Investment decisions
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Journal Articles
International Journal of Emerging Markets (2025) 20 (4): 1465–1486.
Published: 27 June 2023
...Kirti Sood; Prachi Pathak; Jinesh Jain; Sanjay Gupta Purpose Research in the domain of behavioral finance has proven that investors demonstrate irrational behavior while making investment decisions. In a similar domain, the primary objective of this research is to prioritize the behavioral biases...
Journal Articles
International Journal of Emerging Markets (2023) 18 (11): 4709–4733.
Published: 10 February 2022
...Robert Kwame Dzogbenuku; George Kofi Amoako; Albert Martins Purpose This study seeks to assess the mediating role of financial service branding on investment decisions from the perspective of financial service investors. Design/methodology/approach Field data were obtained from 403 individuals...
