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Keywords: Islamic religiosity
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Journal Articles
International Journal of Emerging Markets (2023) 18 (12): 6102–6124.
Published: 12 July 2022
.... This paper investigates the effect of Islamic religiosity on the relationship between consumer ethnocentrism and buying intention towards products from a developed country (France) in an Arab Spring country (Tunisia). Design/methodology/approach A survey questionnaire was lunched and data was collected...
