...). Foreign privilege Liability of foreignness Regulatory enforcement Game theory Foreign direct investment Concerns about law often play a role in foreign investment decisions. For example, a recent survey reported that the legal and regulatory environment was among the top three factors...

.... Emerging economies Crowdfunding Market orientation Liability of foreignness Foreign entrepreneurs Rhetoric Extant research further suggests that customer orientation benefits ventures in EE. For example, high levels of customer orientation in EE firms have been linked to the assimilation of e...

...I-Fan Yen; Hsin Mei Lin; Yi-Tien Shih Purpose The literature on foreignness has, to date, stressed the liability of foreignness (LOF) and the advantage of foreignness (AOF). Drawing on industrial organisation theory, institutional theory, the resource-based view of the firm and the literature...

... Liability of foreignness Resource-based theory Strategy in developing countries Foreign entry and establishment mode choices Marketing resources are used to build positive brand images and to differentiate a firm’s products from its competitors (Erramilli et al., 1997 ; Kotabe et al...