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Keywords: Management
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Journal Articles
Run, not walk: advanced red queen effect and mutual forbearance effect in multimarket contact
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International Journal of Emerging Markets (2025) 20 (10): 4378–4407.
Published: 28 August 2024
... and generalization. Practical implications By interlacing mutual forbearance with the Red Queen effect within a coopetition framework, managers can devise strategies to balance competition and collaboration, thereby ensuring long-term viability and growth in global markets. Originality/value This study...
