... executives with marketing-specific education and functional marketing skills allow them to foster an overall market orientation of the firm. Marketing experience as well as other types of skills, however, are found to be unrelated to market orientation. Results also show a positive relationship between...

... understand the causal relationship between adaptation strategy, marketing experience and export performance of entrepreneurs' firms. Managers in these companies should be aware of the importance that partnerships play in boosting the export performance through marketing practices and experience...