..., there is still a knowledge gap concerning backer’s motivations to fund creative projects. The aim of this study is to investigate backers’ main motivations to contribute to movies and web series crowdfunding projects. Design/methodology/approach Using PLS-SEM, we analyzed the influence of intrinsic...

...Pornlapas Suwannarat Purpose This study focuses on variations of the importance of core values through motivational domains of individuals by their cultural background. The effect of motivational domains on operational performance has also been investigated. Design/methodology/approach...