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Keywords: Multimarket contact
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Journal Articles
Run, not walk: advanced red queen effect and mutual forbearance effect in multimarket contact
Available to Purchase
International Journal of Emerging Markets (2025) 20 (10): 4378–4407.
Published: 28 August 2024
...Yu-Ching Chiao; Chun-Chien Lin; Yu-Chen Chang Purpose This study explores the evolutionary relationship between multimarket contact (MMC) and competitive actions among multinational corporations (MNCs). It aims to enhance the understanding of international market competition by incorporating...
