Keywords: Multinational enterprises
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Journal Articles
Journal Articles
International Journal of Emerging Markets (2020) 15 (3): 446–468.
Published: 19 September 2019
..., the goal of this paper is threefold. First, we review the prior research on international business strategies that could be employed in emerging countries, identify research gaps and set an agenda for future research. Second, we discuss strategies in international business that multinational enterprises...
Journal Articles
International Journal of Emerging Markets (2018) 13 (5): 1251–1272.
Published: 29 November 2018
...Virginia Munro; Denni Arli; Sharyn Rundle-Thiele Purpose Internationalization has witnessed rapid growth of multinational enterprises (MNEs) in emerging markets, requiring reflection on how to operate within these markets. The purpose of this paper is to assist MNEs to adapt to these markets...

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