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Keywords: Multinational enterprises (MNEs)
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Journal Articles
International Journal of Emerging Markets (2014) 9 (2): 181–204.
Published: 14 April 2014
... – This study extends quantitative and conceptual studies that have clarified and assessed the underlying factors that influence multinational enterprises’ (MNEs) international business strategy choices relating to global integration and local responsiveness with the use of cross-level and in-depth interviews...
