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Keywords: New product development process
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Journal Articles
The bottom of the pyramid: an integrative approach
Available to Purchase
International Journal of Emerging Markets (2015) 10 (1): 2–15.
Published: 19 January 2015
... of the current study is to construct a useful framework for multinationals which integrates diverge thoughts and perspectives and describes the linkages among three conceptualizations – the “BOP” perspective, the diffusion of the innovation model, and the new product development process. All three deal...
