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Keywords: OEM-ODM-OBM
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Journal Articles
International Journal of Emerging Markets (2021) 16 (6): 977–997.
Published: 09 June 2020
...’ development Netnography OEM-ODM-OBM Industrial upgrading is a learning process that pursues valuable capabilities, creating value-added products/services and improving manufacturers' competitiveness (Pietrobelli and Rabellotti, 2011 ; Pipkin and Fuentes, 2017). Prior literature has developed...

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