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Keywords: Online purchase intention
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Journal Articles
International Journal of Emerging Markets (2025) 20 (4): 1728–1751.
Published: 25 August 2023
... a conceptual model in which the influence of COVID-19 information overload (IO) on online purchase intention (OPI) was discovered. The authors were also interested in examining the moderator roles of self-construal (SC), perceived ease of use (PEOU) and perceived usefulness (PU) in inducing the intention...
