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Keywords: Perceived hypocrisy
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Journal Articles
International Journal of Emerging Markets (2025) 20 (3): 1311–1327.
Published: 19 June 2023
..., the formation of perceived hypocrisy and its impact on the cognitive legitimacy of social enterprises. Design/methodology/approach This research conducted two experiments, and data were collected from 515 subjects in China to test the proposed hypotheses. Findings Behavioral inconsistency in social...
