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Keywords: Perceived imitation
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Journal Articles
What triggers mobile application-based purchase behavior during COVID-19 pandemic: evidence from Vietnam
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International Journal of Emerging Markets (2023) 18 (10): 4108–4129.
Published: 14 December 2021
... and Use of Technology (UTAUT) (i.e. performance expectancy and facilitating conditions), external influences (i.e. perceived imitation), m-application-related factors (i.e. additive value and alternative attractiveness) and COVID-19-related factors of Protective Motivation Theory (PMT) (i.e. perceived...
